Shaughn McGurk, Author at Incorporate Design

Opinion

Don’t build your brand on sand

Confusing a company’s visual identity with its brand is an easy mistake. They are closely…

Shaughn McGurk07/09/2017

Opinion

The ‘Distance Perspective’ on branding

The American poet, Robert Morgan, wrote, ‘Distance not only gives nostalgia but perspective and maybe…

Shaughn McGurk08/06/2017

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