Shaughn McGurk, Author at Incorporate

Opinion

Don’t build your brand on sand

Confusing a company’s visual identity with its brand is an easy mistake. They are closely…

Shaughn McGurkSeptember 7, 2017

Opinion

The ‘Distance Perspective’ on branding

The American poet, Robert Morgan, wrote, ‘Distance not only gives nostalgia but perspective and maybe…

Shaughn McGurkJune 8, 2017

© 2018 Incorporate Design Ltd. All rights reserved. Registered in England and Wales. Registered office as above. Number: 374860 | Privacy Policy