Nurturing disruption for Sundrop Farms

Challenge: Preparing for Launch

Sundrop Farms
The background

In a world where water and food shortages are becoming a major problem, Sundrop Farms had developed a groundbreaking solution that allowed greenhouse agriculture to take place in the most inhospitable of locations – using the renewable resources of sunlight and seawater.

The brief

Our challenge was to create a launch visual identity ahead of the opening of their first commercial trial facility in Australia. We had to capture the positivity and optimism inherent in their audacious mission and help to articulate the story behind their technology.

As well as acting as an attractive fresh produce consumer brand, the identity also had to fulfill a B2B role, representing the brand to an audience of potential retail and logistics partners, financial investors, media and government institutions.

What we did

  • Brand Foundation™ development
  • Logo and visual identity design
  • Stationery design and production
  • Workwear
  • Collateral concept presentation
The background

In a world where water and food shortages are becoming a major problem, Sundrop Farms had developed a groundbreaking solution that allowed greenhouse agriculture to take place in the most inhospitable of locations – using the renewable resources of sunlight and seawater.

The brief

Our challenge was to create a launch visual identity ahead of the opening of their first commercial trial facility in Australia. We had to capture the positivity and optimism inherent in their audacious mission and help to articulate the story behind their technology.

As well as acting as an attractive fresh produce consumer brand, the identity also had to fulfill a B2B role, representing the brand to an audience of potential retail and logistics partners, financial investors, media and government institutions.

What we did

• Brand Foundation™ development
• Logo and visual identity design
• Stationery design and production
• Workwear
• Collateral concept presentation

Indifference obliterated

100

From a 2,000m2 trial greenhouse to a 200,000m2 commercially viable facility in six years.

200

The site in Port Augusta, South Australia employs around 220 people – most of who have been recruited from the local area.

15,000

Growing exclusively for Coles Supermarkets in Australia, Sundrop farms now supplies all 750 stores with 15,000 tonnes of tomatoes a year.

Indifference obliterated

100

From a 2,000m2 trial greenhouse to a 200,000m2 commercially viable facility in six years.

200

The site in Port Augusta, South Australia employs around 220 people – most of who have been recruited from the local area.

15,000

Growing exclusively for Coles Supermarkets in Australia, Sundrop farms now supplies all 750 stores with 15,000 tonnes of tomatoes a year.

Engaging arguments

We needed to help get all potential stakeholders on board with an ‘impossible idea’. We articulated a few inspirational hooks to get the story to stick.

Engaging arguments

We needed to help get all potential stakeholders on board with an ‘impossible idea’. We articulated a few inspirational hooks to get the story to stick.

From a drop of sunshine to a drop of water

The logo references ripples, seedheads and the circulatory nature of the global water cycle. The meniscus curve of water surface tension influences typography and the shape of business cards.

From a drop of sunshine to a drop of water

The logo references ripples, seedheads and the circulatory nature of the global water cycle. The meniscus curve of water surface tension influences typography and the shape of business cards.

Fresh and fruity

Yellow sunshine and seawater blue combine to create the lush green of a verdant oasis – offset by a calming dark blue to add professional gravitas.

Fresh and fruity

Yellow sunshine and seawater blue combine to create the lush green of a verdant oasis – offset by a calming dark blue to add professional gravitas.

A bright future

Even though Sundrop has refreshed its identity to reflect the relationship with Coles supermarket, we will always be incredibly proud to have helped launch this incredible sustainable agriculture brand.

A bright future

Even though Sundrop has refreshed its identity to reflect thee relationship with Coles supermarket, we will always be incredibly proud to have helped launch this incredible sustainable agriculture brand.

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