The Good, The Bad and The Ugly

Benchmarking Private Equity brands across the sector

The background

We have extensive experience working across the financial sector and we are always on high alert, staying vigilant so that we notice any issues that might affect our current or potential clients.

There was a blip on our radar highlighting branding activity in the Private Equity (PE) sector – so we decided to investigate further.

The Research

We have scored and ranked the brand strength of a broad cross-section of UK based mid-market PE firms typically investing anywhere up to £50M within Europe. Using our brand expertise, we have analysed the data – making reasonable assumptions – to draw insights about brand strength across the PE sector as a whole.

Our report not only ranks all firms to see who is best in class, it also outlines why branding is important and how firms can improve their brand strength. We hope the report is enlightening and useful to anyone who works in the PE sector and beyond.

The background

We have extensive experience working across the financial sector and we are always on high alert, staying vigilant so that we notice any issues that might affect our current or potential clients.

There was a blip on our radar highlighting branding activity in the Private Equity (PE) sector – so we decided to investigate further.

The Research

We have scored and ranked the brand strength of a broad cross-section of UK based mid-market PE firms typically investing anywhere up to £50M within Europe. Using our brand expertise, we have analysed the data – making reasonable assumptions – to draw insights about brand strength across the PE sector as a whole.

Our report not only ranks all firms to see who is best in class, it also outlines why branding is important and how firms can improve their brand strength. We hope the report is enlightening and useful to anyone who works in the PE sector and beyond.

Key findings

Looking at the scores for the cross-section of PE firms in our research, we discovered some interesting findings that provide useful insights about branding across the PE sector.

Key findings

Looking at the scores for the cross-section of PE firms in our research, we discovered some interesting findings that provide useful insights about branding across the PE sector.

Key findings

Looking at the scores for firms across all three examined segments of the PE industry, we have found some enlightening insights that we believe everyone in the PE sector and beyond can learn from.

The Report

The Report

The Report

“100% of private equity firm executives say having a strong brand is important.”

BackBay Communications, (2017)

“100% of private equity firm executives say having a strong brand is important.”

BackBay Communications, (2017)

“100% of private equity firm executives say having a strong brand is important.”

BackBay Communications, (2017)

How would your firm score?

In order to make improvements to strengthen your brand, you first need to identify which areas need some attention. This is where we can help.

How would your firm score?

In order to make improvements to strengthen your brand, you first need to identify which areas need some attention. This is where we can help.

Firms included in the research

A personalised scorecard has already been created for you. This includes a breakdown of the scores we awarded for the 14 metrics that we consider to be key elements of a strong brand. As an example, the top firm’s scorecard is included on page 19 of our report.

Firms not included in the research

We can score your firm across the same 14 elements we have used in this research. We can let you know your overall brand strength score and where you rank amongst the firms in our research. You will also receive a personalised scorecard so you can see a breakdown of your scores.

Please use the contact form provided below in order to request your own scorecard.

Firms included in the research

A personalised scorecard has already been created for you. This includes a breakdown of the scores we awarded for the 14 metrics that we consider to be key elements of a strong brand. As an example, the top firm’s scorecard is included on page 19 of our report.

Firms not included in the research

We can score your firm across the same 14 elements we have used in this research. We can let you know your overall brand strength score and where you rank amongst the firms in our research. You will also receive a personalised scorecard so you can see a breakdown of your scores.

Please use the contact form provided below in order to request your own scorecard.

Firms included in the research

A personalised scorecard has already been created for you. This includes a breakdown of the scores we awarded for the 14 metrics that we consider to be key elements of a strong brand. As an example, the top firm’s scorecard is included on page 19 of our report.

Firms not included in the research

We can score your firm across the same 14 elements we have used in this research. We can let you know your overall brand strength score and where you rank amongst the firms in our research. You will also receive a personalised scorecard so you can see a breakdown of your scores.

Please use the contact form provided below in order to request your own scorecard.

“Instead of viewing brand building as a one-time event focused on a new logo and website, many private equity firms are embracing active brand management, and regularly revisiting their brand, messaging and website, with 35% updating it annually and another 35% updating their brand every two to three years.”

BackBay Communications, 2014

“Instead of viewing brand building as a one-time event focused on a new logo and website, many private equity firms are embracing active brand management, and regularly revisiting their brand, messaging and website, with 35% updating it annually and another 35% updating their brand every two to three years.”

BackBay Communications, 2014

“Instead of viewing brand building as a one-time event focused on a new logo and website, many private equity firms are embracing active brand management, and regularly revisiting their brand, messaging and website, with 35% updating it annually and another 35% updating their brand every two to three years.”

BackBay Communications, 2014
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