The background
The Research
We have scored and ranked the brand strength of a broad cross-section of UK based mid-market PE firms typically investing anywhere up to £50M within Europe. Using our brand expertise, we have analysed the data – making reasonable assumptions – to draw insights about brand strength across the PE sector as a whole.
Our report not only ranks all firms to see who is best in class, it also outlines why branding is important and how firms can improve their brand strength. We hope the report is enlightening and useful to anyone who works in the PE sector and beyond.
The background
We have extensive experience working across the financial sector and we are always on high alert, staying vigilant so that we notice any issues that might affect our current or potential clients.
There was a blip on our radar highlighting branding activity in the Private Equity (PE) sector – so we decided to investigate further.
The Research
We have scored and ranked the brand strength of a broad cross-section of UK based mid-market PE firms typically investing anywhere up to £50M within Europe. Using our brand expertise, we have analysed the data – making reasonable assumptions – to draw insights about brand strength across the PE sector as a whole.
Our report not only ranks all firms to see who is best in class, it also outlines why branding is important and how firms can improve their brand strength. We hope the report is enlightening and useful to anyone who works in the PE sector and beyond.
Key findings
Looking at the scores for the cross-section of PE firms in our research, we discovered some interesting findings that provide useful insights about branding across the PE sector.
Key findings
Looking at the scores for the cross-section of PE firms in our research, we discovered some interesting findings that provide useful insights about branding across the PE sector.
Key findings
Looking at the scores for firms across all three examined segments of the PE industry, we have found some enlightening insights that we believe everyone in the PE sector and beyond can learn from.
