The background
Before | After
The brief
Genesis recently rebranded by launching a new logo supported by basic brand guidelines. However, they recognised that their messaging, visual language and digital presence, undermined their efforts and didn’t reflect the innovative or forward thinking nature of the business.
We were tasked with clarifying their messaging – and by working within their brand guidelines – bringing this to life across their website and marketing materials.
What we did
Copywriting and messaging
Imagery and art direction
Website design and content
User experience, user interface and wireframes
Icon development
Presentation templates
Powerpoint and marketing deck
Collaborators
Genesis Global in-house development team
The background
Genesis Global is a financial technology firm founded by two Directors in 2013. They had previously worked together at leading investment banks and through decades of experience, they’d realised the need for a different approach to innovation.
Genesis is dedicated to building a micro-services technology framework for the world of capital markets, this allows financial firms to build high-performance enterprise software applications in extremely short timeframes.
Following a successful launch, they now have ambitious plans for growth as well as gaining exposure and traction across the sector.
The brief
Genesis recently rebranded by launching a new logo supported by basic brand guidelines. However, they recognised that their messaging, visual language and digital presence, undermined their efforts and didn’t reflect the innovative or forward thinking nature of the business.
We were tasked with clarifying their messaging – and by working within their brand guidelines – bringing this to life across their website and marketing materials.
What we did
Copywriting and messaging
Imagery and art direction
Website design and content
User experience, user interface and wireframes
Icon development
Presentation templates
Powerpoint and marketing deck
Collaborators
Genesis Global in-house development team
Iconic language
By using their logo as inspiration, we developed a suite of bespoke icons to create a distinctive graphic language, helping to set the tone for the bold visual identity.
Iconic language
By using their logo as inspiration, we developed a suite of bespoke icons to create a distinctive graphic language, helping to set the tone for the bold visual identity.
Refreshed digital presence
We designed and built the new responsive website with a refreshed approach to imagery, new suite of icons and an expanded colour palette. This allowed all the key pages of the site to come alive with visually engaging content.
Refreshed digital presence
We designed and built the new responsive website with a refreshed approach to imagery, new suite of icons and an expanded colour palette. This allowed all the key pages of the site to come alive with visually engaging content.
Strong messaging
We developed the concept of ‘Digital Velocity’. This ‘hook’ allowed us to strengthen core messages and benefits throughout their marketing materials. We also refined their typography and adapted their messaging to be much more conversational.
Strong messaging
We developed the concept of ‘Digital Velocity’. This ‘hook’ allowed us to strengthen core messages and benefits throughout their marketing materials. We also refined their typography and adapted their messaging to be much more conversational.
User experience
The new site has been designed with parallax scrolling, interactivity, and clear and easy-to-use navigation, helping to keep the audience engaged and enhance the user’s overall experience.
User experience
The new site has been designed with parallax scrolling, interactivity, and clear and easy-to-use navigation, helping to keep the audience engaged and enhance the user’s overall experience.
