Sowing the seeds of growth for Hazel Capital

Challenge: Driving strategic change

Old Hazel Capital website New Hazel Capital website

Before | After

Old Hazel Capital website New Hazel Capital website

Before | After

The background

Hazel Capital is a specialist private equity firm with a successful track record for investing and developing solar energy farms.

Looking forward they had identified two strategic goals: first, to broaden the scope of their investment activity to include the emerging technologies of battery storage and electric vehicle infrastructure; second to attract external investment that would allow them to scale at speed.

The brief

The original Hazel Capital logo was evocative of the sustainable coppicing idea behind the name, but undeniably homespun and unsuited for digital media.

They had developed a new strapline of, ‘Sustainable returns. Infinite resources.’ Our task was to amplify this brand narrative with a contemporary visual identity and express it, along with a newfound sense of professionalism and potential scale, across a range of collateral – with particular focus on a new website.

What we did

  • Competitor research
  • Logo and visual identity design
  • Image styling
  • Brand guidelines
  • Information architecture and UX design
  • Responsive web page visual design
  • WordPress development
The background

Hazel Capital is a specialist private equity firm with a successful track record for investing and developing solar energy farms.

Looking forward they had identified two strategic goals: first, to broaden the scope of their investment activity to include the emerging technologies of battery storage and electric vehicle infrastructure; second to attract external investment that would allow them to scale at speed.

Old hazel capital logo
The brief

The original Hazel Capital logo was evocative of the sustainable coppicing idea behind the name, but undeniably homespun and unsuited for digital media.

They had developed a new strapline of, ‘Sustainable returns. Infinite resources.’ Our task was to amplify this brand narrative with a contemporary visual identity and express it, along with a newfound sense of professionalism and potential scale, across a range of collateral – with particular focus on a new website.

What we did

  • Competitor research
  • Logo and visual identity design
  • Image styling
  • Brand guidelines
  • Information architecture and UX design
  • Responsive web page visual design
  • WordPress development
Hazel Capital logo exploration 2

Indifference obliterated

35mw

of battery power

Project Stanch, a 20mw battery storage technology opened in March 2017 and Lockleaze, a 15mw project was commissioned in July 2017.

£2.6m

of growth capital secured

Hazel Capital has secured £2.6m of growth capital from Gresham House Plc and will now form the basis of a new division called Gresham House New Energy.

“It has been a pleasure working with the Incorporate Team. From the outset they showed a complete appreciation of our goal to revitalise the Hazel Capital brand whilst not overlooking the Company’s origins. The concepts they presented were sensitive, informed and innovative, their approach throughout entirely professional with exceptional attention to minute detail, and they have been available throughout to quickly address queries or changes and to ensure a smooth process.”

Lizzie Darbourne – Marketing Director
Hazel Capital

Indifference obliterated

35mw

of battery power

Project Stanch, a 20mw battery storage technology opened in March 2017 and Lockleaze, a 15mw project was commissioned in July 2017.

£2.6m

of growth capital secured

Hazel Capital has secured £2.6m of growth capital from Gresham House Plc and will now form the basis of a new division called Gresham House New Energy.

“It has been a pleasure working with the Incorporate Team. From the outset they showed a complete appreciation of our goal to revitalise the Hazel Capital brand whilst not overlooking the Company’s origins. The concepts they presented were sensitive, informed and innovative, their approach throughout entirely professional with exceptional attention to minute detail, and they have been available throughout to quickly address queries or changes and to ensure a smooth process.”

Lizzie Darbourne – Marketing Director
Hazel Capital

Exploring a branded world

We took three preferred logos and added vocabulary to the visual language of each potential route.

Exploring a branded world

We took three preferred logos and added vocabulary to the visual language of each potential route.

A focus on the details

From logo variations to type and colour palettes and bespoke imagery styling – we codified the brand into straightforward guidelines and usable assets.

A focus on the details

From logo variations to type and colour palettes and bespoke imagery styling – we codified the brand into straightforward guidelines and usable assets.

Hazel Capital logo

Unique and different

Eschewing the blue and technology-focussed sector vernacular, Hazel Capital presents a warm and optimistic vision of a clean-energy future.

Unique and different

Eschewing the blue and technology-focussed sector vernacular, Hazel Capital presents a warm and optimistic vision of a clean-energy future.

Hazel Capital stationery
macbook background
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