Before | After
The background
OBN was one of the first not-for-profit life sciences membership organisations. It supports and connects the UK’s life sciences companies, corporate partners and investors with a combination of online services, events, training, consultancy, advisory and research services as well as a group-purchasing solution.
OBN had innovated consistently, developing new services and events in response to member need and market opportunity. However, this had led to their brand being undermined by inconsistent and uncoordinated presentation.
The brief
In the face of increasing competition, OBN set us the challenge of bringing order and clarity to their offer.
They had two ambitions: first, that their audience would better understand the benefits of OBN membership; and second, that the creation and launch of new services and events could be made quicker and easier by a robust branding framework.
What we did
Brand architecture
Strapline creation
Logo system development
Visual identity development
Brand guidelines
Digital asset creation
Stationery and office signage
Corporate and event marketing literature
The background
OBN was one of the first not-for-profit life sciences membership organisations. It supports and connects the UK’s life sciences companies, corporate partners and investors with a combination of online services, events, training, consultancy, advisory and research services as well as a group-purchasing solution.
OBN had innovated consistently, developing new services and events in response to member need and market opportunity. However, this had led to their brand being undermined by inconsistent and uncoordinated presentation.
The brief
In the face of increasing competition, OBN set us the challenge of bringing order and clarity to their offer.
They had two ambitions: first, that their audience would better understand the benefits of OBN membership; and second, that the creation and launch of new services and events could be made quicker and easier by a robust branding framework.
What we did
Brand architecture
Strapline creation
Logo system development
Visual identity development
Brand guidelines
Digital asset creation
Stationery and office signage
Corporate and event marketing literature
Looking from the outside in
We bring a dispassionate and expert point of view. It allows us to develop a brand architecture that makes sense from the audiences’ perspective – rather than just reflecting an often-convoluted internal or legal structure.
Looking from the outside in
We bring a dispassionate and expert point of view. It allows us to develop a brand architecture that makes sense from the audiences’ perspective – rather than just reflecting an often-convoluted internal or legal structure.
OBN Intelligence: Providing a range of invaluable consultancy, advisory and research services.
OBN Training: The BioLearn® programme of training events has been devised specifically for professionals working within the life sciences industry.
OBN Purchasing: Making Members’ money work harder by facilitating a group-purchasing solution.
OBN Events: Bringing together UK’s life sciences companies, corporate partners and investors for mutual benefit through a wide range of networking and educational events.
Plain speaking
Life sciences is awash with acronyms and jargon. With such an array of services and events on offer we thought it would be useful if each product or service explained itself in a straightforward manner – clarity enables and encourages choice.
Plain speaking
Life sciences is awash with acronyms and jargon. With such an array of services and events on offer we thought it would be useful if each product or service explained itself in a straightforward manner – clarity enables choice.
Images with brand DNA
Combination is at the heart of OBN activity: science and technology; people; finance – bringing them together makes interesting things happen. This is reflected in a ‘double-exposure’ effect for headline imagery.
Images with brand DNA
Combination is at the heart of OBN activity: science and technology; people; finance – bringing them together makes interesting things happen. This is reflected in a ‘double-exposure’ effect for headline imagery.
Information hierarchy
The quest for clarity is also expressed in the way typography is used to expedite understanding. We use layout, scale and weight used to guide the reader – simple, quick, unequivocal.
Information hierarchy
The quest for clarity is also expressed in the way typography is used to expedite understanding. We use layout, scale and weight used to guide the reader – simple, quick, unequivocal.
Before | After
Updating collateral
With all of the elements in place, we are now rolling out the newly clarified OBN brand architecture and visual identity across all applications: from office signage to stationery; membership literature to event marketing.
Updating collateral
With all of the elements in place, we are now rolling out the newly clarified OBN brand architecture and visual identity across all applications: from office signage to stationery; membership literature to event marketing.
