Refreshing Barfly’s digital presence

Challenge: Telling a better story

The background

Barfly is a global strategic drinks consultancy. They advise the world’s leading drinks companies on how to grow their business, by gathering information and opinion from a global network of bartenders, sommeliers and trade experts.

They use this to develop actionable insights and effective recommendations for their clients.

Before | After

The brief

They wanted to move away from their existing one-page website, as it was dated and undermined the gravitas of what they did as an organisation.

Over time, they had grown their client base and global reach to over 80 cities around the world. They had also become a more sophisticated consultancy offering a broader range of market research pilots as well as innovation testing.

Our task was to create a responsive website, to help communicate their story and the breadth of their offer with more confidence and clarity.

What we did

  • Copywriting
  • Image research and selection
  • Website architecture
  • UX and UI design
  • Wire frames
  • Website design and build
The background

Barfly is a global strategic drinks consultancy. They advise the world’s leading drinks companies on how to grow their business, by gathering information and opinion from a global network of bartenders, sommeliers and trade experts.

They use this to develop actionable insights and effective recommendations for their clients.

The brief

They wanted to move away from their existing one-page website, as it was dated and undermined the gravitas of what they did as an organisation.

Over time, they had grown their client base and global reach to over 80 cities around the world. They had also become a more sophisticated consultancy offering a broader range of market research pilots as well as innovation testing.

Our task was to create a responsive website, to help communicate their story and the breadth of their offer with more confidence and clarity.

What we did

  • Copywriting
  • Image research and selection
  • Website architecture
  • UX and UI design
  • Wire frames
  • Website design and build

Before | After

Indifference obliterated

“We commissioned Incorporate to undertake a complete overhaul of the Barfly website in 2019. We have been highly impressed with the execution of this project from the word go. Both Shaughn and Ed went to great pains to really get under the skin of our business and challenge us as to our genuine points of difference. This process ensured that we were correctly highlighting and signposting these attributes throughout the site.

The process throughout was executed with the utmost diligence with continual ‘check backs’ to ensure that we were always fully on board. And the strong creative overlay meant we have ended up with a powerful site that is both highly functional and portrays our business in a positive and differentiated way.

I would very happily recommend Incorporate for any such work.”

Mike Spurling
Managing Partner, Barfly

Indifference obliterated

“We commissioned Incorporate to undertake a complete overhaul of the Barfly website in 2019. We have been highly impressed with the execution of this project from the word go. Both Shaughn and Ed went to great pains to really get under the skin of our business and challenge us as to our genuine points of difference. This process ensured that we were correctly highlighting and signposting these attributes throughout the site.

The process throughout was executed with the utmost diligence with continual ‘check backs’ to ensure that we were always fully on board. And the strong creative overlay meant we have ended up with a powerful site that is both highly functional and portrays our business in a positive and differentiated way.

I would very happily recommend Incorporate for any such work.”

Mike Spurling
Managing Partner, Barfly

Indifference obliterated

“We commissioned Incorporate to undertake a complete overhaul of the Barfly website in 2019. We have been highly impressed with the execution of this project from the word go. Both Shaughn and Ed went to great pains to really get under the skin of our business and challenge us as to our genuine points of difference. This process ensured that we were correctly highlighting and signposting these attributes throughout the site. The process throughout was executed with the utmost diligence with continual ‘check backs’ to ensure that we were always fully on board. And the strong creative overlay meant we have ended up with a powerful site that is both highly functional and portrays our business in a positive and differentiated way. I would very happily recommend Incorporate for any such work.”

Mike Spurling
Managing Partner, Barfly

Making the complex simple

Barfly is a consultancy with many different areas of expertise, therefore a key challenge was to manage their heavy volume of content and clearly communicate the breadth of their service offer.

Honed, refined and organised content enabled users to easily navigate the new site and intuitively find the information they were after.

Making the complex simple

Barfly is a consultancy with many different areas of expertise, therefore a key challenge was to manage their heavy volume of content and clearly communicate the breadth of their service offer.

Honed, refined and organised content enabled users to easily navigate the new site and intuitively find the information they were after.

Setting the mood

Sophisticated and glamorous bar imagery with a dark overlay adds a sense of ambiance and atmosphere, as well as bringing consistency across the entire site.

Setting the mood

Sophisticated and glamorous bar imagery with a dark overlay adds a sense of ambiance and atmosphere, as well as bringing consistency across the entire site.

Taking a structured approach

The website architecture was designed to be robust yet flexible enough to manage a vast array of different content – from insight-rich posts and case studies, through to video interviews. We also built the site with future-proofing in mind for additional products and services to be added at a later date.

Taking a structured approach

The website architecture was designed to be robust yet flexible enough to manage a vast array of different content – from insight-rich posts and case studies, through to video interviews. We also built the site with future-proofing in mind for additional products and services to be added at a later date.

Championing content

To keep the user engaged, each section delivered a different and interesting experience, whilst showing the content off to its best.

Features included

  • Parallax scrolling
  • Video light boxes
  • Carousels
  • Full screen modal

Championing content

To keep the user engaged, each section delivered a different and interesting experience, whilst showing the content off to its best.

Features included

  • Parallax scrolling
  • Video light boxes
  • Carousels
  • Full screen modal
macbook background
Time for a refresh?
Get in touch
Time for a refresh?
Get in touch