How we help
Positioning & identity
We help you discover, articulate and amplify the authentic and compelling story that separates your brand from its competitors and resonates with your audiences.
Positioning & identity
We help you discover, articulate and amplify the authentic and compelling story that separates your brand from its competitors and resonates with your audiences.
Think of your brand as a home for your collective ambition. You need to create a secure place where this ambition can thrive. Successful brands are built on a solid base of understanding. If you create an identity without first articulating the ideas it is meant to represent, you are building a façade with no foundations. It is unlikely to remain standing for long.
Think of your brand as a home for your collective ambition. You need to create a secure place where this ambition can thrive. Successful brands are built on a solid base of understanding. If you create an identity without first articulating the ideas it is meant to represent, you are building a façade with no foundations. It is unlikely to remain standing for long.
What we do
What we can deliver:
• Competitor research
• Stakeholder research
• Brand audit
• Brand Foundation™ development
• Brand architecture
• Brand naming
• Touchpoint mapping
• Internal brand alignment
We can really help when:
• You’re launching a new brand
• Your leaders, employees and customers don’t know what you stand for
• Your market share is being eroded by well-branded competitors
• You have just acquired or merged with another company
• Your brand no longer accurately represents your offer, status or business goals
• You are looking to expand your offer, but don’t know which direction to take
• You are about to enter a new market or territory
What we can deliver:
• Logos
• Colour palettes
• Typography and layout
• Image styling and art direction
• Icon suites, tables, charts, diagrams and infographics
• Graphic motifs, patterns, textures and materials
• Visual identity guidelines
• Tone of voice style guides
We can really help when:
• You’re launching a new company, or new line of products or services
• You are getting ready to sell or attract investment
• You don’t stand out in your sector or category
• Your existing identity looks tired or out of date
• You have just acquired or merged with another company
• Your visual expression is inconsistent or incoherent
• You are scaling up, so more people will be managing your identity
What we do
Positioning
What we can deliver:
• Competitor research
• Stakeholder research
• Brand audit
• Brand Foundation™ development
• Brand architecture
• Brand naming
• Touchpoint mapping
• Internal brand alignment
We can really help when:
• You’re launching a new brand
• Your leaders, employees and customers don’t know what you stand for
• Your market share is being eroded by well-branded competitors
• You have just acquired or merged with another company
• Your brand no longer accurately represents your offer, status or business goals
• You are looking to expand your offer, but don’t know which direction to take
• You are about to enter a new market or territory
Identity
What we can deliver:
• Logos
• Colour palettes
• Typography and layout
• Image styling and art direction
• Icon suites, tables, charts, diagrams and infographics
• Graphic motifs, patterns, textures and materials
• Visual identity guidelines
• Tone of voice style guides
We can really help when:
• You’re launching a new company, or new line of products or services
• You are getting ready to sell or attract investment
• You don’t stand out in your sector or category
• Your existing identity looks tired or out of date
• You have just acquired or merged with another company
• Your visual expression is inconsistent or incoherent
• You are scaling up, so more people will be managing your identity
What’s in it for you?
Building a robust brand foundation is the key to establishing sustainable value. It acts as a North Star, guiding the current activity and future development of your organisation. It is efficient; preventing time, effort and money being wasted in the pursuit of conflicting paths of action.
It builds consensus in leadership teams – so they work towards an agreed common goal. This consensus fosters wider understanding. It improves engagement and the alignment of staff with the aims and ambitions of your organisation. Which, in turn, helps your people to deliver a consistent and authentic experience to your customers.
This allows your organisation to declare and deliver its brand promise with power and clarity at every point of contact – generating memorable interactions that convince your audience to choose you rather than your competitors and remain loyal in the future. As a return on your investment, equity in your brand is built and sustainable value created.
What’s in it for you?
Building a robust brand foundation is the key to establishing sustainable value. It acts as a North Star, guiding the current activity and future development of your organisation. It is efficient; preventing time, effort and money being wasted in the pursuit of conflicting paths of action.
It builds consensus in leadership teams – so they work towards an agreed common goal. This consensus fosters wider understanding. It improves engagement and the alignment of staff with the aims and ambitions of your organisation. Which, in turn, helps your people to deliver a consistent and authentic experience to your customers.
This allows your organisation to declare and deliver its brand promise with power and clarity at every point of contact – generating memorable interactions that convince your audience to choose you rather than your competitors and remain loyal in the future. As a return on your investment, equity in your brand is built and sustainable value created.
What’s in it for you?
Building a robust brand foundation is the key to establishing sustainable value. It acts as a North Star, guiding the current activity and future development of your organisation. It is efficient; preventing time, effort and money being wasted in the pursuit of conflicting paths of action.
It builds consensus in leadership teams – so they work towards an agreed common goal. This consensus fosters wider understanding. It improves engagement and the alignment of staff with the aims and ambitions of your organisation. Which, in turn, helps your people to deliver a consistent and authentic experience to your customers.
This allows your organisation to declare and deliver its brand promise with power and clarity at every point of contact – generating memorable interactions that convince your audience to choose you rather than your competitors and remain loyal in the future. As a return on your investment, equity in your brand is built and sustainable value created.
Keeping things simple
We deliberately separate the two activities of positioning and identity. They are closely related but not the same.
Positioning is a search for the truth and meaning that lies at the heart of your endeavour. It seeks to identify, articulate and build consensus around the core tenets of your brand so that they can easily be shared and understood. Unless you know what you are trying to communicate – how can you judge what is right or wrong for your brand?
Identity involves creating all the elements of a visual and verbal system, and the guidelines that govern their application, in order to make tangible and amplify a brand positioning. It enables audiences to easily distinguish one competitor from another as well as attracting and engaging those the brand is attempting to target.
A well-positioned brand is a clear idea, an accurate perception of a product or service that lives in the mind of each individual audience member. A well-executed identity represents that idea and acts as a trigger; a sign which, when seen, provokes the recollection of accumulated experience and associated emotion in the mind of the viewer.
Keeping things simple
We deliberately separate the two activities of positioning and identity. They are closely related but not the same.
Positioning is a search for the truth and meaning that lies at the heart of your endeavour. It seeks to identify, articulate and build consensus around the core tenets of your brand so that they can easily be shared and understood. Unless you know what you are trying to communicate – how can you judge what is right or wrong for your brand?
Identity involves creating all the elements of a visual and verbal system, and the guidelines that govern their application, in order to make tangible and amplify a brand positioning. It enables audiences to easily distinguish one competitor from another as well as attracting and engaging those the brand is attempting to target.
A well-positioned brand is a clear idea, an accurate perception of a product or service that lives in the mind of each individual audience member. A well-executed identity represents that idea and acts as a trigger; a sign which, when seen, provokes the recollection of accumulated experience and associated emotion in the mind of the viewer.
Keeping things simple
We deliberately separate the two activities of positioning and identity. They are closely related but not the same.
Positioning is a search for the truth and meaning that lies at the heart of your endeavour. It seeks to identify, articulate and build consensus around the core tenets of your brand so that they can easily be shared and understood. Unless you know what you are trying to communicate – how can you judge what is right or wrong for your brand?
