The background
The brief
We are brand guardians for Alliance Healthcare. The visual identity guidelines are created and managed at global Group level, so it is our job to balance the needs of each individual project with the requirement for coherence and consistency within the whole identity system. We are also trusted with the task of harmoniously evolving and extending the visual identity system for applications not yet covered by the guidelines.
As well as looking after everything that is branded ‘Alliance Healthcare’, we also undertake myriad projects for all of the owned sub-brands.
What we did
Sub-brand visual identity guidelines
Promotional catalogues and training literature
Catalogue photography
Internal and channel communications
Point of sale
Interior branding and wayfinding signage
Print advertising
Event collateral
The background
Alliance Healthcare is a leading distributor and wholesaler of pharmaceutical, medical and healthcare products. They help people across the UK to lead healthier and happier lives by making sure that pharmacies and hospitals have the right products in the right place at the right time.
Now part of the international Walgreens Boots Alliance, Alliance Healthcare also contains a family of sub-brands that cover a wide spectrum of activity within the pharmaceutical sector from logistics to training, manufacturing to retailing.
The brief
We are brand guardians for Alliance Healthcare. The visual identity guidelines are created and managed at global Group level, so it is our job to balance the needs of each individual project with the requirement for coherence and consistency within the whole identity system. We are also trusted with the task of harmoniously evolving and extending the visual identity system for applications not yet covered by the guidelines.
As well as looking after everything that is branded ‘Alliance Healthcare’, we also undertake myriad projects for all of the owned sub-brands.
What we did
Sub-brand visual identity guidelines
Promotional catalogues and training literature
Catalogue photography
Internal and channel communications
Point of sale
Interior branding and wayfinding signage
Print advertising
Event collateral
Indifference obliterated
30
years working partnership
2000
projects successfully completed
“Incorporate offer invaluable support. Their strengths lie in their adaptability, creativity and overall can-do attitude. They always show a good understanding of our corporate structure and the challenges we face, as well as having an in-depth knowledge of our core branding requirements. They care about delivering the most effective solution each time.”
The Marketing Department
Alliance Healthcare
Indifference obliterated
30
years working partnership
2000
projects successfully completed
“Incorporate offer invaluable support. Their strengths lie in their adaptability, creativity and overall can-do attitude. They always show a good understanding of our corporate structure and the challenges we face, as well as having an in-depth knowledge of our core branding requirements. They care about delivering the most effective solution each time.”
The Marketing Department
Alliance Healthcare
Indifference obliterated
30
years working partnership
2000
projects successfully completed
“Incorporate offer invaluable support. Their strengths lie in their adaptability, creativity and overall can-do attitude. They always show a good understanding of our corporate structure and the challenges we face, as well as having an in-depth knowledge of our core branding requirements. They care about delivering the most effective solution each time.”
The Marketing Department
Alliance Healthcare
Quantity
If necessary, we can turn around a piece of one-off event collateral overnight. At the other extreme, we have created bespoke technology that automates the population of content, in monthly directories and price lists, directly from raw database information supplied by the client.
Quantity
If necessary, we can turn around a piece of one-off event collateral overnight. At the other extreme, we have created bespoke technology that automates the population of content, in monthly directories and price lists, directly from raw database information supplied by the client.
Message
Whether we’re communicating a corporate or a product message; if the tone is serious or lighthearted; if the project is for the main brand or a sub-brand – it is our job to maintain coherence so all the messages feel as if they are emanating from the same family of brands.
Message
Whether we’re communicating a corporate or a product message; if the tone is serious or lighthearted; if the project is for the main brand or a sub-brand – it is our job to maintain coherence so all the messages feel as if they are emanating from the same family of brands.
Audience
Such a large and multi-faceted organisation needs to talk to a lot of different people: internal and external; end user and channel; legislators and media. We make sure every piece of communication is appropriately targeted and relevant.
Audience
Such a large and multi-faceted organisation needs to talk to a lot of different people: internal and external; end user and channel; legislators and media. We make sure every piece of communication is appropriately targeted and relevant.
Scale
From the minutiae of a suite of legible digital icons, to the broad brushstrokes necessary to create an effective trade show, we bring the same attention to detail and commitment to quality.
Scale
From the minutiae of a suite of legible digital icons, to the broad brushstrokes necessary to create an effective trade show, we bring the same attention to detail and commitment to quality.
