The background
The brief
Our challenge is to make sure every aspect of the roll out – and all subsequent communications initiatives and activities – conform to the spirit of the global brand guidelines while fulfilling the requirements of each individual brief.
We also have to expedite the production of individual items of collateral – making sure that Fidessa can react quickly to a dynamic global market.
What we do
Brand guardianship
Office branding
Presentation decks and stationery
Exhibition stands
Marketing literature and advertising
Newsletters, postcards and white papers
Icons and infographics
HTML email templates
Internal comms and sponsorship collateral
Digital campaign assets
The background
Fidessa is a FTSE250 business with a global presence. It offers trading, investment and information technology solutions to the world’s financial community.
Following a global rebrand we were hired by the London-based marketing team to roll out and consistently deliver internal and external brand communications for 14 sites worldwide.
The brief
Our challenge is to make sure every aspect of the roll out – and all subsequent communications initiatives and activities – conform to the spirit of the global brand guidelines while fulfilling the requirements of each individual brief.
We also have to expedite the production of individual items of collateral – making sure that Fidessa can react quickly to a dynamic global market.
What we do
Brand guardianship
Office branding
Presentation decks and stationery
Exhibition stands
Marketing literature and advertising
Newsletters, postcards and white papers
Icons and infographics
HTML email templates
Internal comms and sponsorship collateral
Digital campaign assets
Indifference obliterated
“Before appointing Incorporate, we started the search for an agency that would be able to cope with our ludicrously tight deadlines, expertly oversee our brand guardianship, offer creative ideas and be trustworthy enough to work directly with our global marketing teams. Four years on and I’m thrilled to say that Incorporate have achieved all of the above and more. To top it off, they offer very good value for money and are lovely people to work with – all in all, they make our hectic lives that little bit easier.”
Head of Group Marketing
Fidessa
Indifference obliterated
“Before appointing Incorporate, we started the search for an agency that would be able to cope with our ludicrously tight deadlines, expertly oversee our brand guardianship, offer creative ideas and be trustworthy enough to work directly with our global marketing teams. Four years on and I’m thrilled to say that Incorporate have achieved all of the above and more. To top it off, they offer very good value for money and are lovely people to work with – all in all, they make our hectic lives that little bit easier.”
Head of Group Marketing
Fidessa
Indifference obliterated
“Before appointing Incorporate, we started the search for an agency that would be able to cope with our ludicrously tight deadlines, expertly oversee our brand guardianship, offer creative ideas and be trustworthy enough to work directly with our global marketing teams. Four years on and I’m thrilled to say that Incorporate have achieved all of the above and more. To top it off, they offer very good value for money and are lovely people to work with – all in all, they make our hectic lives that little bit easier.”
Head of Group Marketing
Fidessa
Glamorous and granular
Effective brand guardianship is a balancing act between the desire for novelty and the requirement for consistency. It means making sure that both high profile and humble applications are treated with the same care and attention.
Glamorous and granular
Effective brand guardianship is a balancing act between the desire for novelty and the requirement for consistency. It means making sure that both high profile and humble applications are treated with the same care and attention.
Keeping it fresh
Often, the issues that need to be communicated by internal campaigns don’t change much – your people just need to be reminded. Our combination of brand guardianship and content generation expertise means we can reiterate the same underlying message, but in ways that re-engage your audience and respect your visual identity.
Keeping it fresh
Often, the issues that need to be communicated by internal campaigns don’t change much – your people just need to be reminded. Our combination of brand guardianship and content generation expertise means we can reiterate the same underlying message, but in ways that re-engage your audience and respect your visual identity.
