Updating tradition for Sunley Heritage

Challenge: Rejuvenating a tired look

 

Updating tradition for Sunley Heritage

Challenge: Rejuvenating a tired look

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Mobile responsive website build Sunley Heritage - Mobile responsive website build

Before | After

Mobile responsive website build Sunley Heritage - Mobile responsive website build

Before | After

The background

Sunley Heritage is a property development company that focuses on the luxurious refurbishment of historic country houses – turning former single-owner grand estates into tranquil and refined multi owner communities.

They manage two developments, Great Maytham Hall in Kent and Swallowfield Park in Royal Berkshire.

The background

Sunley Heritage is a property development company that focuses on the luxurious refurbishment of historic country houses – turning former single-owner grand estates into tranquil and refined multi owner communities.

They manage two developments, Great Maytham Hall in Kent and Swallowfield Park in Royal Berkshire.

The brief

We had to deliver an evocative taste of each location, irrespective of the device used to view the site. Importantly, the engaging narrative also had to help justify the annual service charge. From a management perspective, we had to make it quick and easy to add subsequent apartments as they become available.

An out of date, unresponsive website was not showing either estate in their best light. With newly refurbished apartments to sell, Sunley Heritage challenged us to completely reimagine their online experience.

What we did

  • Information architecture and UX design
  • Webpage visual design
  • Front-end development
  • Copywriting
  • Photography and video art direction
  • Entrance signage
  • Promotional literature and press advertising

Collaborators

  • Photography: Fresh Photo House
  • Drone footage: Tiza Video
The background

Sunley Heritage is a property development company that focuses on the luxurious refurbishment of historic country houses – turning former single-owner grand estates into tranquil and refined multi owner communities.

They manage two developments, Great Maytham Hall in Kent and Swallowfield Park in Royal Berkshire.

The brief

An out of date, unresponsive website was not showing either estate in their best light. With newly refurbished apartments to sell, Sunley Heritage challenged us to completely reimagine their online experience.

We had to deliver an evocative taste of each location, irrespective of the device used to view the site. Importantly, the engaging narrative also had to help justify the annual service charge. From a management perspective, we had to make it quick and easy to add subsequent apartments as they become available.

What we did

  • Information architecture and UX design
  • Webpage visual design
  • Front-end development
  • Copywriting
  • Photography and video art direction
  • Entrance signage
  • Promotional literature and press advertising

Collaborators

  • Photography: Fresh Photo House
  • Drone footage: Tiza Video
The brief

An out of date, unresponsive website was not showing either estate in their best light. With newly refurbished apartments to sell, Sunley Heritage challenged us to completely reimagine their online experience.

We had to deliver an evocative taste of each location, irrespective of the device used to view the site. Importantly, the engaging narrative also had to help justify the annual service charge. From a management perspective, we had to make it quick and easy to add subsequent apartments as they become available.

What we did

  • Information architecture and UX design
  • Web page visual design
  • Front-end development
  • Copywriting
  • Photography and video art direction
  • Entrance signage
  • Promotional literature and press advertising

Collaborators

  • Photography: Fresh Photo House
  • Drone footage: Tiza Video

Indifference obliterated

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Less than 2% bounce rate – where anything under 40 is usually considered exceptional – so visitors are engaged immediately and inspired to explore further.

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With eight pages viewed per average visit – visitors are looking at 4 times the industry standard amount of content.

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Industry standard conversion rate is 2.35% – so the site is incredibly effective at getting visitors to do what the client wanted – which was to view the particulars of any available apartment.

Indifference obliterated

2

Less than 2% bounce rate – where anything under 40 is usually considered exceptional – so visitors are engaged immediately and inspired to explore further.

400

With eight pages viewed per average visit – visitors are looking at 4 times the industry standard amount of content.

17

Industry standard conversion rate is 2.35% – so the site is incredibly effective at getting visitors to do what the client wanted – which was to view the particulars of any available apartment.

Reflecting the architect’s vision

We took inspiration from the architecture of each site and echoing the combination of classical refinement with a contemporary edge.

Reflecting the architect’s vision

We took inspiration from the architecture of each site and echoing the combination of classical refinement with a contemporary edge.

Swallowfield park
Great Maytham Hall
Swallowfield park
Great Maytham Hall
Sunley Heritage typography

A guided tour

Push-panel navigation encourages exploration while opportunities to access the sales funnel are always at hand.

A guided tour

Push-panel navigation encourages exploration while opportunities to access the sales funnel are always at hand.

Sunley Heritage - Swallowfield Park - Mobile responsive website build
Sunley Heritage - Swallowfield Park
Sunley Heritage mobile responsive website

Letting the buildings sell themselves

The natural beauty and finely crafted architectural quality is celebrated with a visual cornucopia of magazine quality photography and drone video footage.

Letting the buildings sell themselves

The natural beauty and finely crafted architectural quality is celebrated with a visual cornucopia of magazine quality photography and drone video footage.

Does your brand need to be rejuvenated?
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