Championing coherence for Fidessa

Challenge: Safeguarding equity and value

The background

Fidessa is a FTSE250 business with a global presence. It offers trading, investment and information technology solutions to the world’s financial community.

Following a global rebrand we were hired by the London-based marketing team to roll out and consistently deliver internal and external brand communications for 14 sites worldwide.

The brief

Our challenge is to make sure every aspect of the roll out – and all subsequent communications initiatives and activities – conform to the spirit of the global brand guidelines while fulfilling the requirements of each individual brief.

We also have to expedite the production of individual items of collateral – making sure that Fidessa can react quickly to a dynamic global market.

What we do

  • Brand guardianship
  • Office branding
  • Presentation decks and stationery
  • Exhibition stands
  • Marketing literature and advertising
  • Newsletters, postcards and white papers
  • Icons and infographics
  • HTML email templates
  • Internal comms and sponsorship collateral
  • Digital campaign assets
The background

Fidessa is a FTSE250 business with a global presence. It offers trading, investment and information technology solutions to the world’s financial community.

Following a global rebrand we were hired by the London-based marketing team to roll out and consistently deliver internal and external brand communications for 14 sites worldwide.

The brief

Our challenge is to make sure every aspect of the roll out – and all subsequent communications initiatives and activities – conform to the spirit of the global brand guidelines while fulfilling the requirements of each individual brief.

We also have to expedite the production of individual items of collateral – making sure that Fidessa can react quickly to a dynamic global market.

What we do

  • Brand guardianship
  • Office branding
  • Presentation decks and stationery
  • Exhibition stands
  • Marketing literature and advertising
  • Newsletters, postcards and white papers
  • Icons and infographics
  • HTML email templates
  • Internal comms and sponsorship collateral
  • Digital campaign assets

Indifference obliterated

“Before appointing Incorporate, we started the search for an agency that would be able to cope with our ludicrously tight deadlines, expertly oversee our brand guardianship, offer creative ideas and be trustworthy enough to work directly with our global marketing teams. Four years on and I’m thrilled to say that Incorporate have achieved all of the above and more. To top it off, they offer very good value for money and are lovely people to work with – all in all, they make our hectic lives that little bit easier.”

Head of Group Marketing
Fidessa

Indifference obliterated

“Before appointing Incorporate, we started the search for an agency that would be able to cope with our ludicrously tight deadlines, expertly oversee our brand guardianship, offer creative ideas and be trustworthy enough to work directly with our global marketing teams. Four years on and I’m thrilled to say that Incorporate have achieved all of the above and more. To top it off, they offer very good value for money and are lovely people to work with – all in all, they make our hectic lives that little bit easier.”

Head of Group Marketing
Fidessa

Glamorous and granular

Effective brand guardianship is a balancing act between the desire for novelty and the requirement for consistency. It means making sure that both high profile and humble applications are treated with the same care and attention.

Glamorous and granular

Effective brand guardianship is a balancing act between the desire for novelty and the requirement for consistency. It means making sure that both high profile and humble applications are treated with the same care and attention.

Keeping it fresh

Often, the issues that need to be communicated by internal campaigns don’t change much – your people just need to be reminded. Our combination of brand guardianship and content generation expertise means we can reiterate the same underlying message, but in ways that re-engage your audience and respect your visual identity.

Keeping it fresh

Often, the issues that need to be communicated by internal campaigns don’t change much – your people just need to be reminded. Our combination of brand guardianship and content generation expertise means we can reiterate the same underlying message, but in ways that re-engage your audience and respect your visual identity.

Managed evolution

A thorough understanding of the brand and comprehensive knowledge of the visual identity mean we can allow brand expression to flex and evolve, without losing overall visual coherence.

Managed evolution

A thorough understanding of the brand and comprehensive knowledge of the visual identity mean we can allow brand expression to flex and evolve, without losing overall visual coherence.

Let’s build your brand value
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