Before | After
Before | After
The background
Sunley Heritage is a property development company that focuses on the luxurious refurbishment of historic country houses – turning former single-owner grand estates into tranquil and refined multi owner communities.
They manage two developments, Great Maytham Hall in Kent and Swallowfield Park in Royal Berkshire.
The background
Sunley Heritage is a property development company that focuses on the luxurious refurbishment of historic country houses – turning former single-owner grand estates into tranquil and refined multi owner communities.
They manage two developments, Great Maytham Hall in Kent and Swallowfield Park in Royal Berkshire.
The brief
We had to deliver an evocative taste of each location, irrespective of the device used to view the site. Importantly, the engaging narrative also had to help justify the annual service charge. From a management perspective, we had to make it quick and easy to add subsequent apartments as they become available.
An out of date, unresponsive website was not showing either estate in their best light. With newly refurbished apartments to sell, Sunley Heritage challenged us to completely reimagine their online experience.
What we did
Information architecture and UX design
Webpage visual design
Front-end development
Copywriting
Photography and video art direction
Entrance signage
Promotional literature and press advertising
Collaborators
Photography: Fresh Photo House
Drone footage: Tiza Video
The background
Sunley Heritage is a property development company that focuses on the luxurious refurbishment of historic country houses – turning former single-owner grand estates into tranquil and refined multi owner communities.
They manage two developments, Great Maytham Hall in Kent and Swallowfield Park in Royal Berkshire.
The brief
An out of date, unresponsive website was not showing either estate in their best light. With newly refurbished apartments to sell, Sunley Heritage challenged us to completely reimagine their online experience.
We had to deliver an evocative taste of each location, irrespective of the device used to view the site. Importantly, the engaging narrative also had to help justify the annual service charge. From a management perspective, we had to make it quick and easy to add subsequent apartments as they become available.
What we did
Information architecture and UX design
Webpage visual design
Front-end development
Copywriting
Photography and video art direction
Entrance signage
Promotional literature and press advertising
Collaborators
Photography: Fresh Photo House
Drone footage: Tiza Video
The brief
An out of date, unresponsive website was not showing either estate in their best light. With newly refurbished apartments to sell, Sunley Heritage challenged us to completely reimagine their online experience.
We had to deliver an evocative taste of each location, irrespective of the device used to view the site. Importantly, the engaging narrative also had to help justify the annual service charge. From a management perspective, we had to make it quick and easy to add subsequent apartments as they become available.
What we did
Information architecture and UX design
Web page visual design
Front-end development
Copywriting
Photography and video art direction
Entrance signage
Promotional literature and press advertising
Collaborators
Photography: Fresh Photo House
Drone footage: Tiza Video
Indifference obliterated
2
Less than 2% bounce rate – where anything under 40 is usually considered exceptional – so visitors are engaged immediately and inspired to explore further.
400
With eight pages viewed per average visit – visitors are looking at 4 times the industry standard amount of content.
17
Industry standard conversion rate is 2.35% – so the site is incredibly effective at getting visitors to do what the client wanted – which was to view the particulars of any available apartment.
Indifference obliterated
2
Less than 2% bounce rate – where anything under 40 is usually considered exceptional – so visitors are engaged immediately and inspired to explore further.
400
With eight pages viewed per average visit – visitors are looking at 4 times the industry standard amount of content.
17
Industry standard conversion rate is 2.35% – so the site is incredibly effective at getting visitors to do what the client wanted – which was to view the particulars of any available apartment.
Reflecting the architect’s vision
We took inspiration from the architecture of each site and echoing the combination of classical refinement with a contemporary edge.
Reflecting the architect’s vision
We took inspiration from the architecture of each site and echoing the combination of classical refinement with a contemporary edge.
A guided tour
Push-panel navigation encourages exploration while opportunities to access the sales funnel are always at hand.
A guided tour
Push-panel navigation encourages exploration while opportunities to access the sales funnel are always at hand.
Letting the buildings sell themselves
The natural beauty and finely crafted architectural quality is celebrated with a visual cornucopia of magazine quality photography and drone video footage.
Letting the buildings sell themselves
The natural beauty and finely crafted architectural quality is celebrated with a visual cornucopia of magazine quality photography and drone video footage.
