Opinion Don’t build your brand on sand Confusing a company’s visual identity with its brand is an easy mistake. They are closely…Ed Bowes21/04/2020
Advice Six signs that it’s time for a brand refresh It’s a common occurrence – a new business is developed around a great product or…Ed Bowes11/03/2020
Opinion Complacency in the private equity sector assumes a new website leads to a stronger brand In January 2019 we launched our research report benchmarking brand strength across the private equity…Ed Bowes18/03/2019
Advice Eight ways for private equity firms to improve their brand strength We have extensive experience working across the financial sector and we are always on high…Ed Bowes01/03/2019
Advice Learn how to create and share original and insight-led content for the private equity sector Knowing how to create original, insight-led content is a really great way to push business…Ed Bowes28/02/2019
Opinion Why should private equity firms care about their brand strength? Getting ahead of the pack to win the right deals at the right price, to…Ed Bowes06/02/2019
Opinion The hidden benefit of sector specialism in private equity A trend towards specialisation by private equity firms has been emerging over the last few…Ed Bowes15/02/2019
Advice See if your brand is fighting fit! As it's the start of a new year, it's a good time to take a…Ed Bowes14/01/2019
Advice Branding on a deadline Immoveable deadlines can sometimes require a branding process to be done in a hurry. Having…Ed Bowes16/08/2018
Advice Six questions to help you choose the right brand guardian Every brand needs a guardian. It needs someone to uphold its core values and deliver…Ed Bowes30/11/2017