Opinion Don’t build your brand on sand Confusing a company’s visual identity with its brand is an easy mistake. They are closely…Ed Bowes21/04/2020
Opinion Complacency in the private equity sector assumes a new website leads to a stronger brand In January 2019 we launched our research report benchmarking brand strength across the private equity…Ed Bowes18/03/2019
Opinion Why should private equity firms care about their brand strength? Getting ahead of the pack to win the right deals at the right price, to…Ed Bowes06/02/2019
Opinion The hidden benefit of sector specialism in private equity A trend towards specialisation by private equity firms has been emerging over the last few…Ed Bowes15/02/2019
Opinion The ‘Distance Perspective’ on branding The American poet, Robert Morgan, wrote, ‘Distance not only gives nostalgia but perspective and maybe…Shaughn McGurk08/06/2017
Opinion The Perfect Fit With all the money I’ve spent on internet dating over the years, I could have…Nicky Bowes21/12/2016
Opinion Making an impact: 8 trends in B2B marketing for 2017 B2B marketing has changed beyond all recognition in the past two decades. The constant advancement of…Ed Bowes26/01/2017